Posts Tagged ‘Enterprise 2.0: what a crock’

Enterprise 2.0: what a crock

March 1, 2010

I’m grateful to Bruce Lewin at Four Groups for pointing out Dennis Howlett’s Enterprise 2.0: what a crock rant on ZDNet:

“I’ve been following the so-called Enterprise 2.0 meme for some time and you know what? It’s a crock.”

I think he makes a number of interesting points, not least being that in this economic climate businesses have far more pressing problems, regardless of what you’re E2.0 mavens maybe saying. Maybe that’s why, case studies for the emergent enterprise are still thin in the ground. He also makes valid points about the transience of community members who have no allegiance to anything other than the community:

“Communities are driven by passionate community evangelists who, for the most part I see as driven people. They don’t have an allegiance to the company or brand but to the idea of community. There’s nothing wrong with that but I have to ask the question – what happens when they move on or become tired of batting their head against a brick wall? As someone engaged with community building as a stepping stone to transformation I understand the challenges.”

He ends by asking an important question about the problem that Enterprise 2.0 is trying to solve? Funny, as when I’ve asked that question and nobody has given me an answer, and it reminds me of an lecture in 1998 on Technology and Society given by the American author, media theorist and cultural critic, Neil Postman. He said the first question that need to be addressed when anyone tells us about a new technology was, ‘what is the problem to which this is technology is a solution?’